A lot has changed since the late nineties, particularly for people in the homes selling business, such as Chevy Chase homes for sale. A realtor of the nineties would be equipped with a few modest tools – a car, an office phone, a fax machine, a mobile phone, and a simple website with a couple of the prominent homes featured. It took a lot of driving and legwork to make home sales happen back then. It could be 10 showings before a buyer found a place he or she liked.
Today’s buyer does extensive research before the realtor even gets a phone call. Using the local Multiple Listing Service, a buyer can read all the details of homes on the market, look at photos, watch YouTube videos, take virtual tours, and search the surrounding area using Google Maps. To keep up with the demand for knowledge, realtors need to adopt the tools of the trade and update their technology so their home sales remain steady.
For instance, the best realtors have blogs – which are the #1 referral tool these days. Realtors might write about area schools, new communities being built, local architectural styles, first time home buyer credits, area entertainment – anything that buyers can use to make more informed purchases. The average realtor spends 1-2 hours a day blogging and posts 4-5 times per week. The more content a realtor has, the more search engines love the blog… and the more search engines love the blog, the more referrals and home sales the realtor gets. The blog acts as a central hub for linking to and from social media pages like Twitter, Facebook, or LinkedIn. Readers can comment, share the blog, subscribe to an RSS feed, download pamphlets, and directly contact a realtor through a successful blog.
Smartphones are an essential part of home sales these days too. There are GPS-enabled mobile apps where buyers can find out the list price of the homes for sale they drive past. Realtors can stay connected with their sites in real-time, responding to inquiries immediately via their web-surfing phones. They can add photos and videos, update social media pages, or chat with clients in real-time. For many modern realtors, there is never a moment’s rest… but at least home sales are steady.
For more information about home sales in or around the Washington DC area, including Bethesda, Potomac and Chevy Chase, please visit www.DCRealEstateMarketplace.com